The Gro Company is the UK’s leading baby sleep brand and has been helping parents get babies to sleep safely for over 18 years. When The Gro Company was founded in 2000 baby sleep bags were practically unheard of in the UK, seventeen years on and over 90% of parents in the UK use them and we are known as the ‘official’ baby sleep bag brand. Creating amazing quality products that parents love, Gro are trusted as the best available. Committed to improving safer sleep practices through education, and with a longstanding relationship with The Lullaby Trust, Gro has helped fund vital research to help prevent infant deaths. Gro has continued to create innovative, unique and genuinely useful products for parents. Favourites like the Groegg and Grosnug have quickly become 'must-haves' for newborns while the life changing Groclock has become so popular 1 is sold every 3 minutes worldwide.

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